The advertising budget for the Affordable Care Act (ACA/Obamacare) has been slashed by 90%, and the window for enrollment is half the length as previous years. That means fewer people will know their health care options. And because open enrollment starts November 1st, we need to get the word out now.
We want the advertising industry to come together to make up this 90% difference, and ensure people sign up for affordable health care.
Hundreds of thousands donated in national media dollars (across TV, radio, social, and OOH)
Thousands of Facebook profile photos changed
Cats in 3D Glasses is top performing post
One horse motorcycle
If you have an idea:
1. Look at the brief on the next page.
2. Send your ad or idea to firstname.lastname@example.org
If you have media space or can help with targeting, contact:
For press and general inquiries, contact:
Our task is simple: tell people about health care enrollment. How you do that is up to you. Just follow these three guidelines.
1. Spread this one simple message:
"Enrollment for affordable health care runs 11/1 - 12/15. Sign up at healthcare.gov."
2. No politics.
Leave That Guy (and the guy who was That Guy before That Guy) out of this. The Coverage Coalition is a non-partisan, non-political project.
3. Be creative.
Check out the style guide and create social posts, GIFs, videos, stories or whatever you want.
Download our style guide for some inspiration. (But following it is not required.)
Use your profile pic to spread the word.
Get more info on affordable health care.