Everyone deserves affordable health care

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So, What’s Going On?

The advertising budget for the Affordable Care Act (ACA/Obamacare) has been slashed by 90%, and the window for enrollment is half the length as previous years. That means fewer people will know their health care options. And because open enrollment starts November 1st, we need to get the word out now.

We want the advertising industry to come together to make up this 90% difference, and ensure people sign up for affordable health care.

Image: Enrollment for Affordable Health Care runs 11/1 - 12/15. Sign up at healthcare.gov.

Word is spreading

We've reached over 10 million people
Enrollments are up 179% over last year
A dollar bill with an eagle on it

Hundreds of thousands donated in national media dollars (across TV, radio, social, and OOH)

Pictures of people on Facebook with the Coverage Coalition profile frame

Thousands of Facebook profile photos changed

An image of cats wearing 3D glasses with enrollment info.

Cats in 3D Glasses is top performing post

An image of Paul Revere on a motorcycle horse with enrollment info.

One horse motorcycle

Coverage Coalition made in association with Get America Covered

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Barton F. Graf Psyop Freedman Hook QA Never The Less Park Pictures Hungry ECCO Coupe Studios Working Not Working Press Kitchen Entrée Health Sunday Afternoon Indivisible Illinois

People are talking

Donate ads

If you have an idea:

1. Look at the brief on the next page.

2. Send your ad or idea to ads@coveragecoalition.org

Donate media space

If you have media space or can help with targeting, contact:



For press and general inquiries, contact:


The Brief:

Our task is simple: tell people about health care enrollment. How you do that is up to you. Just follow these three guidelines.

1. Spread this one simple message:
"Enrollment for affordable health care runs 11/1 - 12/15. Sign up at healthcare.gov."

2. No politics.
Leave That Guy (and the guy who was That Guy before That Guy) out of this. The Coverage Coalition is a non-partisan, non-political project.

3. Be creative.
Check out the style guide and create social posts, GIFs, videos, stories or whatever you want.

Style Guide

Download our style guide for some inspiration. (But following it is not required.)

Facebook Frame

Use your profile pic to spread the word.


Get more info on affordable health care.

Follow us

Or share these ready-to-go posts now.

  • Animated GIF of a wet floor sign that says, “Hey, stuff happens,” plus enrollment information.
  • Image of a stethoscope listening to an American flag, plus enrollment information written in Mandarin.
  • Animated GIF of an arm in a cast flashing a thumbs up, plus enrollment information.
  • Image of an x-ray showing a human skeleton giving a thumbs up, plus enrollment information written in Spanish.
  • Animated GIF of a steam whistle blowing out the message, “Enroll now,” plus enrollment information.
  • Image of a man with a thermometer in his mouth and a headline that reads, “Don’t die,” plus enrollment information.
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